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Understanding Social Media and How It Will Work for Your Business

Understanding Social Media and How It Will Work for Your Business

If you have not yet connected with social media or are wondering whether you should expand your social media presence as a business then it is important to understand what the main social media channels are and how they work so that you can choose between them.


This is really easy to set up and can be used on mobile devices as well as PCs. You can be contacted privately as well as publically which allows for easy communication and you can sell through it. It can be difficult to get your information shown to all of your followers though. Facebook will not show messages that you post to everyone which means that you may be forced to pay for advertising if you want more exposure. However you may find that the adverts are shown to people that already follow you and shown to them multiple times so you end up paying for adverts which are not being viewed by lots of people.


Instagram is really for photos and is really growing. It is great if you want to show lots of pictures of your products and it also links easily with Facebook. You can sell things directly from it as well but you cannot put in active links (although you can post URLs but they have to be cut and pasted into browsers).


If you want to use videos to draw attention to your business then this is a great way to do it. They are indexed in search engines so easy for people to find and can be viewed by anyone even if they are not following you. It can take a lot of time and effort to make a good video though and it will not be good for your reputation if the one that you make is not up to scratch.


Limits on how many characters you can put in a message can be limiting but also mean that you have to get to the point quickly. It is not so good for pictures as some other platforms but it is easy to use and tweets will show in Google search results. It can also be used to sell things.


This is used to showcase images and so good if what you are selling has lots of relevant images. You will need to produce really good images though and they will be hyperlinked to their original sources which means that you can link them to your website if you have one.


This is easy to use particularly with other Google products and shows on Google searches, It is similar to Facebook though but has a much smaller audience. It is also against the rules to run promotions and competitions, so if this is something you were thinking of doing this may not be the right place for you.


This is really for business to business networking and so will be relevant if this is what your company needs to do. You can post blog length articles which could be useful. It is not so good at targeting adverts though, so if you do decide to use it then you need to be aware that you may get irrelevant content due to this.

It is wise to think about what you are expecting from social media and then you will be able to choose the right one for you. You may be tempted to try several or all of them. Beware that you will need to put time and effort into whichever you choose and so if you pick too many you may end up spreading yourself too thinly and not doing enough on each to give yourself the best chance of making an impact.

Of course you have to also make sure that you are making money by using these platforms. Creating brand awareness is one thing but you need people to buy from you and generate some income. This means that you need to think about how they will do this. Some will provide a sales platform for you which can be great, but if you do not want to use those specific social media sites then you will need something else. Obviously posting about what you sell and linking to a site where items can be bought can be helpful. However, if it is all too salesy then this can put some people off. They will not follow you if they think you are just trying to get them to buy your product.

You therefore have to do this in a more subtle way or intertwine posts about your products with other posts. With all good advertising it is finding a way to make people feel that you are helping them by selling them a product rather than the other way around. Putting details of special offers or new products on social media first could help keep people engaged and interested in following you which in turn could lead to sales. It can be worth looking at what other similar companies do to find out whether you can do something similar. Try to see which types of posts are working best for them by the amount of engagement they are getting through comments and likes. You could also try hiring a PPC agency to divert some paid traffic at your content.

It is worth giving a lot of thought to what you are hoping to achieve form social media, how you expect to achieve it and therefore which social media platform will suit that the best. It can still be daunting as there is a lot of choice out there and sometimes it is just not clear which site will be the best and how you can use it in the best ways to make more money for your business. If you are still feeling confused or just not quite decided on this then do get in touch with us as we will be able to help. We can provide guidance for you to let you know what you should be doing, which social media sites will suit you the best and how best to use them to generate income for your business.


Does My Sip Investment Qualify for Tax Deduction?

Does My Sip Investment Qualify for Tax Deduction?

Which part of the SIP investments qualify for tax benefits?

Not all of your SIP investments are deducted on the basis of tax but the SIP investments that are made into certain instruments and markets have tax deductions under the Income Tax Act in India. There are some aspects of the systematic investment plans that are exempted from being taxed. The 2 aspects are as follows:

– Tax Saving Mutual Fund Schemes
– ELSSs – Equity Linked Saving Schemes

ELSSs – Equity Linked Saving Schemes

The ELSSs – Equity Linked Saving Scheme mutual funds are allowed for a tax deduction under the Section 80 C of the Income Tax Act. The investor can avail a tax exemption of Rs. 1.5 lakhs if they have invested money into the ELSS scheme. The Equity Linked Saving Schemes are a equity mutual fund schemes which are diversified. They have a minimum lock – in period of about 3 years before which the investor cannot withdraw any returns. How the ELSS funds work is that the money is invested into equity related markets and equities but the majority of investments are made into equities. A longer SIP investment period into the ELSS fund scheme will get you a higher return on investments. The investor also does not have to pay any taxes when if they have got any LTCGs – long term capital gains through the ELSS as they are also exempted from being taxed under the Income Tax Act in India.

Tax Saving Mutual Fund Schemes

The systematic investment plans also have funds that are specially known for tax benefits; they are the Tax Saving Mutual Funds. If an investor invests into the Tax Saving Mutual Funds, then they are subjected to getting tax exemptions under the Section 80 C of the Income Tax Act.

To avail SIP tax benefits, you can start with SIP investments in the following way:

KYC to provide your information to the company

To be able to invest into a SIP account, the first step that the investor has to take is to complete the KYC process. KYC is Know Your Customer and this process has to be completed so that the fund company has certain important details about you which are necessary for opening the systematic investment plan account. It is very basic information that the KYC asks like the potential investor’s name, address, date of birth, mobile phone number and other details necessary for the SIP. KYC registration websites and KYC agencies are there to help you complete the process. There is another easy way to complete the KYC; it is through linking your Aadhar card with it. The KYC website will get all the information they need from UIDAI – Unique Identification Authority of India. This eliminates the hassle of you filling in every detail. The process of linking it with your Aadhar card also saves a lot of time.

Verification of documents

The next thing that has to be done to start up your SIP is to upload your documents on the website so that they can be verified. You are to scan each document and upload it onto the website in the correct blanks. The document that has to be uploaded for the purpose of verification is the PAN card – permanent account number.

Inter personal verification

Now, the next step is that you need to set a date and time for your IPV and be prepared for it. The process of verification is very important to check if the person logging into your account is you or a hacker. So, it is done to eliminate the possibilities of that and be sure about the personal identification. Keep your PAN card and address proof handy as the insurer might ask for you to show it to them to verify. The investor has to pick a date and set a time with which they are comfortable to attend the verification. The intern personal verification is done through a video call. The investor needs to make sure that their webcam is functioning properly and that they have a strong internet connection so that the video call can process easily.

Make a SIP investment account

After the completion of the verification, the investor has to complete the account. The investor has to go to the website and make an account by clicking on the registration link.

Enter information and details

Now, the investor has to enter their details about their information on the bank that they have an account with so that the online SIP investment can be started with. Enter all the details correctly to avoid any problems.

Verification through OTP

After you, as an investor, enter your details, you will receive an OTP which is the one time password that you have to enter into while making the account to verify you contact. The OTP is received either through SMS on your cell phone or through an email on your email ID. Enter the OTP correctly and within the time threshold after which it will expire.

Log – in into your account

You can, now, log into your SIP investment account as it has been created.

You can start SIP investments

After starting up the account, the investor has to make certain selections regarding the SIP investment pan so that the plan can start. The selections are like the date of the SIP and the mutual fund that the investor wants to invest into are to be chosen in the last step.

Invest into SIP funds through ELSSs – Equity Linked Saving Scheme mutual funds or Tax Saving Mutual Funds to get great tax benefits, deduction or exemptions and save more money. Systematic investment plans allow you to save a lot of money and saving money on taxes just adds to the huge amount that you will be accruing through the investments that you make as they invest to save money through a systematic approach.


Ways to Reduce Your Grocery Bill

Ways to Reduce Your Grocery Bill

Groceries are something that we all have to buy to feed ourselves and our families. However, it can seem that our trips to the grocery store get more and more expensive, even though we are buying the same items. It can therefore be wise to consider whether there are some ways that you can reduce how much you spend.


There are often coupons printed in papers and magazines and these can be a great way to save some money on your groceries. Even if you only save a few dollars it can all add up. We do need to be careful with coupons though. They look like a great deal and that they are saving us money but this only applies of you would have bought that item anyway. If they are for an item you would not normally buy, then you could be buying an extra item and this will mean you are spending more money; not less. However, if it is an item you normally buy or it will be replacing an item that you normally but which is dearer, then it is worthwhile.


The above also applies to deals in the store. Only buy things that are reduced if you would normally buy them or you are buying them in place of something dearer. Often the items that are reduced are junk food which we can do without or they are expensive brands which we would be better off avoiding. So make sure that what you are seeing really is a good deal. As you could be being lead to think that something is a good deal when it is actually costing you more money or you are buying more items than you actually need.

Compare prices

Comparing prices is a good way to see whether you can save money. You will find that for many items that you buy, there are different options available to you, perhaps different brands, different sizes or different packaging. These will be priced differently. You need to compare the prices carefully though. Look at the size of the containers as well as the price and see which is cheaper but be careful of how you do it. If you are buying potato chips, for example, comparing price by weight, so per 100g will allow to see which is cheapest overall. However, if each pack is a serving and one is larger you may think that it will be better to buy it as you are getting more for money. However, you will eat one serving sized pack, whatever the size of it and so it could make sense to buy the smaller, cheaper one, as you will save money even if the larger one offers better for money because the price per chip is less.

Compare stores

As well as comparing prices within the store, it makes sense to also compare prices between the different stores. Often you will find that a store might be cheaper for some items but not others, although some will be cheaper overall than others. It could be cheaper to shop across several stores to find the best prices, but you will have to pay to travel there which could outweigh the savings made. You will also have to spend more time grocery shopping, which you may not be keen on. Therefore when you compare prices think about which store you would most like to go to or whether you would be happy to change to a different store or go to several.

Change what you buy

Sometimes changing the types of groceries that we buy can change the cost of our shopping bill. Thinking about the types of foods we buy may help. For example certain cuts of meat are cheaper than others. Food that has been prepared, such as chopped carrots are dearer than whole ones and so swapping to whole carrots will save money. Pre-prepared meals, such as sandwiches and microwave meals can be more expensive than buying separate ingredients too. It may take time to prepare food or to learn how to cook different types of food, but it could make a big difference to your grocery bill if you do.

Take a list

It is always wise to take a list with you when going to the grocery store. This means that you remember to buy the things that you need, which saves you a second trip or having to stock up at a local store which could be dearer and it also allows you know what not to buy as you do not need it. Buying things you do not need will not only mean you spend more money. It could lead to you eating more as more food is available or it could mean that you have too much food to eat and some goes off so you have to throw it away and waste it. It will hopefully reduce the amount of impulse buys that you make.

Check use by/best before dates

It is wise to look at the date son food to make sure that it will lost as long as you need it to. If you stock up on a lot of things and then find that you have too much to eat quickly, then it may be that some of it will go off before you eat it. Although dates can sometimes only be a guideline, it is wise to shop with them in mind as then you have less chance of the food being inedible before you get a chance to eat it.

Never Shop When Hungry

If you go to the grocery store when you are hungry or thirsty then you can end up buying much more than you need. You will be picking up items that you would like to eat or drink right away and you may also buy more than you need or really want. So try to make sure that you shop after a meal, when you have just had a drink or just at a time when you are not hungry or thirsty.


Ten ways to Reduce your Insurance Costs

Ten ways to Reduce your Insurance Costs

Insurance is something that most of us pay, whether it is for our health, life, pets, home or vehicle. There are many different things that we can insure and knowing that we can get some money, should anything happen to those items or should medical care be needed, can give us peace of mind. We all choose different things to insure, depending on what we own and what we can afford as well as what insurance is covered by our employer. However, if you do have insurance, there are ways to reduce the cost, which will help you to still get the peace of mind, without paying out so much money.

Switch to a cheaper insurer

It may seem obviously but there are many people that do not compare costs to see whether there are cheaper insurers they can use. Obviously, you want to make sure that you are getting the coverage that you need form your insurance, but even with the same coverage you could find that there are insurers that will be cheaper. It is worth using a comparison website as a start to see if there are cheaper insurers and then check the details to make sure that they offer you the same as your current insurer. You could find that you will save a significant amount of money.

Boost your Deductible

Your deductible is the amount that you are prepared to pay towards the claim. Insurers will charge les if you have this at a high level as you will not be able to make claims for smaller amounts. Obviously you will need to consider how much you will be able to afford to pay. Do not just think about a one off payment either as it could be that you make several claims in quick succession and you will have to pay out each time.

Avoid Making Small Claims

If you make a claim then your insurer will increase your premium. This is because they will see you as an increased risk due to the claim that you made. Therefore if you can avoid making claims then this will keep your insurance cheaper. Obviously the whole point of insurance is to make it easier to cope with the cost of things. It can be better though to only make a claim if something is really expensive and you cannot afford it. Then you will help to keep your premiums lower for the future.

Ask about discounts

When you are renewing insurance it is always worth asking about discounts. Sometimes there will be discounts available that you are not aware of so just ask if you are on the telephone or on live online chat to find out if there are any that you can take advantage of. If you have compared prces but want to stick with your current company, tell them if you have been offered a lower price and see whether they might be willing to lower theirs to match it or at least to be a little more competitive.

Check for Unnecessary Coverage

You may find that your insurance policy covers more than you will use. Look through the policy and you may find that it has items that you feel will never be necessary for you to have insured or that you feel are just too expensive and low risk to worry about. If this is the case then you may be able to have them taken off the insurance so that your premium comes down.

Have a healthier lifestyle

If you have life insurance then having a healthier lifestyle could be a great way to keep the costs down. Obviously age is always a risk factor and you will not be able to affect that. However, you could give up smoking, drinking and drugs, maintain a healthy weight and exercise regularly to reduce your premium. Although they may not specifically ask you about these things when you are signing up, if you have a healthy lifestyle you will be unwell less often. This will mean that you will be more likely to need to make a claim on your medical insurance and once you have a made a claim, you will be more expensive to insure.

Drive more carefully

If you drive more carefully then you are less likely to be in a car accident or to damage your car in any way. This means that you will not have to make so many claims on your insurance and will therefore keep your premiums down. Careful drivers are rewarded with lower premiums because insurers will look at how many claims they have made in the past, to determine how much to charge them.

Get a good home and car security system

Insurance will often cover incidences of theft form homes or cars. This means that if you can show that you are doing as much as possible to protect your property against theft. Then it should reduce your premium. This means that if you get a home or car security system then it should show your insurer that you are protecting it carefully and therefore they should not charge you so much to insure it.

See if your employer covers some or all insurance or switch to one that does

For some people, their insurer will cover some of their insurance costs. This could come as part of a benefit package depending on the salary and level of the job or it could be something that the employer does for all employees. Find out what cover you have in your job and whether you think it is satisfactory. It could be worth looking for an alternative job if you think that the cover you are getting is not enough.

Consider insurance costs when buying a vehicle or home

When you are buying a new vehicle or a new home it is worth considering the insurance costs on top of everything else. You will need to calculate how much these will cost you and include all of the costs not just the price. Vehicles and homes have a running cost and insurance makes up part of this and it is therefore important to make sure that you include it.


Five Ways to Cut down on Your Travel Expenses

Five Ways to Cut down on Your Travel Expenses

Many of us spend a lot of money on travelling. This could be going to work, taking children to school, going on leisure trips, visiting the grocery store or the mall or visiting friends and family. It can often unavoidable to use a car or other type of transport to get around. However, there are ways to save money on all of the travelling that we do.

Compare prices

It is really wise to start by looking at the main journeys that you take and calculating how much they cost. If you know the distance that you drive and the cost of the gas that you use then you will be able to calculate how much the journey is costing. You can then compare that with the cost of alternative transport such as a bus, train, tram, ferry or whatever. You may need to walk some distance, cycle or even drive to a station, but it could save a lot of money. Often driving can be quicker, but you can make the most of your time when travelling, if you do not have to concentrate on driving. There are lots of things you can do, reading, catching up with social media, phoning friends and family, reading newspapers or magazines, even working. Doing things that would normally do in the evening or weekend at home, means that you will not be wasting your time and you could be saving money as well.

Travel shorter distances for leisure

If you travel a lot in your leisure time then it could be worth considering travelling shorter distances. You may like to fly to exotic countries, but you could get as much pleasure from exploring the country that you live in. You may tend to drive for a day or so to a new area, but you could save money by just exploring locally. It is worth just thinking about each journey that you are taking and whether there is a way that you could change it so that it was shorter and therefore cheaper for you.

Consider walking or cycling

It could be possible for you to walk or cycle more rather than taking the car everywhere, Obviously this will depend on the distance that you are travelling. Not all areas are designed for easy pedestrian access or for cyclists, but it is worth investigating whether this could be something that you could try out. As well as saving money it can give you some extra exercise and then instead of driving to the gym for a workout, you could cancel your membership and just cycle or walk to the grocery store or mall instead. You could save money in two areas! If you drive your children to school then consider walking with them instead if it is close enough. They will get exercise before they start their lessons to switch them on for the day and then to help them wind down at the end of the day and you will save a lot of money. Even if you do it just a few times a week it could make a big difference to your fitness levels s well as your bank balance.

Make more use of each journey

It is worth thinking about how you can make each journey you make more useful. For example, if you pass your favourite grocery store on your way home from work, go in then an shop, rather than taking the car out on a separate journey. See whether you can fit a selection of errands into each drive, rather than doing a separate one each time. This will help to save you time as well as money which can be great. Even if you are on the bus or train, you can still possibly divert your journey or hop on and off at certain stops in order to pick up some things that you need along the way.

Consider car sharing or work commutes

Most of us probably spend most of our time in the car commuting to work or taking children to school. This can mean that we travelling when the roads are the busiest and therefore our journey is slower and potentially more stressful. If more people shared cars when they were travelling this could have a huge impact on the amount of traffic on the roads. It will also make a huge difference to cost. Imagine five people all travelling the route separately and the difference it would make if they shared the same car each day. Their gas bills would be 1/5th of the price as they could all pay towards it. Although gas is not that expensive in the US compared to other countries, it has still been rising in price lately and it could still make up a significant part of your monthly spend and so being able to pay less for your commute cost could add up to make a significant difference quite quickly.


Obviously we tend to all use transport to get around and living in a big country with vast states in towns which have been designed around using vehicles rather than walking, it can be rather hard to avoid using them. However, there may be ways that you can incorporate some walking perhaps just by getting off the bus a stop early. This could save some money and will help you to get more exercise as well.

It can feel a chore, to have rethink the way that we travel to save a few dollars. However, we can spend a lot of money on travel and it can worth just adding it up to find out roughly how much you spend. This could make you change your mind and decide that it is worth changing your habits after all. Combining a few journeys or having your vacation closer to home may not make a big impact on your life but it could make a significant impact on your bank balance. These days even a few saved dollars can make a difference as so many of us are struggling to manage on the money that we have. Cutting down in a selection of areas in our life, including travel and transport will mean that we can start to manage our money much more easily.